1. Realize that spending is up for destination weddings.
Couples will want a signature drink at their weddings. They’ll want an abundance of flowers and lavish set ups that will wow their friends and family. Help them get into the mood by telling them how much they’re saving by not having a huge wedding at home.
2. Sell from the top down with selling destination weddings.
Determine the size of the group and customize every aspect of the stay for all the wedding guests. The bride and groom can always eliminate elements they can’t afford or just don’t want. Be ready to justify why they should invest in each option.
3. Up-sell the accommodations. Select just a few room types to present to the client.
Do a price comparison to show that an ocean view or suite will cost just some dollars more and provide an enjoyable vacation experience.
4. Select a resort that looks like fun so that weddings guests will be convinced to attend the event.
The bride and groom might want glamour. But, those invited will need to see this as vacation they’d choose for themselves.
5. Program resort activities for the guests who are using their well-earned money and vacation time to come to the wedding.
Convince the bride and groom to invest in activities for them, such as a catamaran ride. If they are overwhelmed by the cost, break it down per person so they can see the actual value the activity will deliver per head. Paint the memories it will provide to all.
6. Don’t book a resort that is too expensive for guests to attend.
The betrothed couple may want to go all out for their big day. But, make it clear that their friends do not have to take out a loan to celebrate with them.
7. Even if the couple is on a budget, don’t hesitate to up-sell the suite and ocean views to those guests who can afford them.
8. Work the group. The friends of the newlyweds will likely be getting married soon.
Be sure you are the one who does their destination wedding. Realize that they will want something completely different from the wedding they have just attended.
9. Get creative with the destination. Most engaged couples are millennials who ten to want to enjoy the local activities.
They will want to show off on Facebook and Instagram that they are immersed in a culture on their trip. Research great photo opportunities that show off a strong sense of place.
10. Enjoy the challenge of selling destination weddings.
Your clients, regardless of their demographic or psychographic, will come to you with big ideas. They might got these ideas from past weddings they have attended or that they have seen on Facebook. They will work you to pieces. But, this is your chance to secure clients for life, and all of their friends as well. Have fun thinking out of the box and be sure you select a resort that’s willing to be as creative as you are.
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